A group of ex-Telefonica employees, engineers, programmers and user experience researchers, decided to join forces to develop a new breed of connected products: kind, simple and delightful.
Following the basic principles of Calm Technology, our vision is that objects must not interfere with our everyday actions. They should require the smallest possible amount of attention, create calm, use applications or peripherals we already use, work even after failure, and respect social norms.
And in this pursue, we found that interfaces are in the middle of everything. We must eliminate them to make things more natural, leverage technology and adapt objects to humans, not the other way round. Make our life’s easier, empowered. Evolved.
Technology should amplify the best of technology and the best of humanity.
Making it possible is our craft.