A group of ex-Telefonica employees, engineers, programmers and user experience researchers, decided to join forces to develop a new breed of connected products: kind, simple and delightful.
Following the basic principles of Calm Technology, our vision is that objects must not interfere with our everyday actions. They should require the smallest possible amount of attention, create calm, use applications or peripherals we already use, work even after failure, and respect social norms.
And in this pursue, we found that interfaces are in the middle of everything. We must eliminate them to make things more natural, leverage technology and adapt objects to humans, not the other way round. Make our life’s easier, empowered. Evolved.
Technology should amplify the best of technology and the best of humanity.
Making it possible is our craft.
Strategist, product guy, I love to understand different businesses, industries, markets, and explore new ways to gently shake our world.
The Network guy. I understand the nitty-gritty for all communication methods, forms and ways, so that the objects are always ready to talk.
The geek. Very pasionate about technology, interested in every layer of the stack from hardware to software. Hacking the pieces together.
I ask and focus on answering the WHYs and the HOWs. I truly believe that bringing the user to the center of the conversation can make a difference.